Why video testimonials work better than written testimonials

In this tough economy, consumers are very selective about where they choose to take their business. Before they pull out their wallets, people are performing online research. The Pew Research Center survey on Internet Use shows that 78% of adult Internet users look for information about a service or product they are considering buying, and 69% search for information about someone they know or might meet.

What does this mean for your business? You can bet that your potential customers are carefully comparing you with your competition. If you want to capture their attention, you’ll need to find that extra thing that will separate you from the pack.

A great way to draw in potential clients is with a video testimonial. Written testimonials, as you may have noticed, are overused and overabused. Many websites have them, and while visitors may scan the page, the information doesn’t really sink in. There’s nothing like staring into the eyes of someone who is raving about the person or company that the viewer is considering. It’s an easy sell, and the best part is that you don’t need to brag about yourself.

    Testimonial Cinema

Terel Beppu of Intero Real Estate

Fans rave about Terel Beppu of Intero Real Estate, top 1% of Intero Real Estate Services, a Real Estate Agent superstar.

Personal Trainer, Matt Chmelka

What does “personal training” mean to you? For some, it’s about building muscles and competing, while for others, it’s the simple pleasure of keeping fit and staying healthy with a lifestyle that more easily fends off illnesses. Here, Matt Chmelka of KraveFitness demonstrates his knowledge, earning rave reviews from his clients as the go-to personal trainer for San Jose and surrounding San Francisco Bay Area.

Capture The Love Testimonials

Why are some photographers better than others? Why do couples choose certain wedding photographers that stand out among the rest? This art form practiced by Capture The Love not only provides some nice photos for your keepsake wedding album but can also serve as décor and art for the walls of your home.